Getting positive business reviews posted on social review sites like Yelp.com, CitySearch.com and Google Local has become big money these days and businesses big and small, in a desperate attempt to enhance their reputation and online visibility, are hiring unethical SEO companies to fake their reviews and have them published on social review sites. But this unethical practice can have some serious legal and financial consequences now that the government is heightening their enforcement actions against businesses that solicit fake reviews and those businesses who offer to publish fake reviews as a service.
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There comes a time when an organization needs to leverage the power of automation to help improve the efficiency of critical departments such as marketing and sales. That time is usually characterized by your front-line workers doing repetitive daily tasks (most of which they don't enjoy doing, btw). Marketing automation is a way of removing the manual grunt-work out of mundane tasks associated with marketing and sales and frees up your human resources to do the things that they are good at doing - namely acquiring leads and closing deals.
Yesterday, I read a news article about a woman, Cecilia Abadie, who was given a traffic citation for wearing Google Glass while driving her vehicle on the freeway. She made a post to her Google + account and it generated some viral buzz from news agencies from all over.
This presentation offers more than a plate-full of ideas with a whopping 90 battle-tested guerrilla marketing tactics that actually work! I guarantee that you're definitely going to get some practical marketing ideas that you can implement in your business from this slideshow.
This is a beefy collection of 150 stats about online marketing, presented in a simple-to-understand visual format.
Assistant Online Editor of The Times, Tom Whitwell, offers up a 28 slide presentation on how to write exceptional headlines that really grab and engage readers. PR writers, copywriters and internet marketers can all benefit from these lessons forged from the news industry.