How to Get Your First Client

When you’re just starting up your professional services business, probably the most pressing question that you’ll have is, “How am I going to get my first client?” There’s no exact science to answer this question because it depends on a variety of variables such as whether you’re offering a business-to-business service or if you’re business-to-consumer. It depends on how many prospects you already have in your database and what kind of budget you can afford.

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How to Turn Your Service Into a Product

One of the biggest problems with selling services is that it’s intangible. Unlike a product that you can grab off the shelf, hold in your hands and examine; with a service, you can’t experience it at all with any of your five senses. Typically, all that the client leaves with after they pay a large deposit for your services is just a promise from you. That makes service purchasing risky for your client and it increases your sales resistance.

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Press Release Strategies for the 21st Century

In the old days, back when the power of information distribution was held by the elite few (newspapers, television and radio); it was the press release that was the weapon of choice for individuals and small businesses to possibly get a chance at some media coverage. It didn’t always happen, but if you wanted coverage, you had to write a press release and get it distributed to the right people.

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Evergreen Product Launches Versus Traditional Product Launches

Evergreen product launches like evergreen trees are perpetually self-renewingIn the old days when you came up with a new product, you would have to:

• Set a product launch date
• Hire a PR firm to gather media interest in the launch
• Acquire distribution channels
• Negotiate joint venture deals with other compatible businesses that maintained large customer databases
• Assemble an army of affiliates and resellers and coordinate them on the launch date
• Plan a large product launch event or party

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Upselling Versus Cross-Selling: What’s The Difference?

Upselling and cross-selling strategies both have the same goal – That of increase the average transaction amount per customer. Before the 1960s, upselling and cross-selling techniques were seen by the consumer as a trivial way of getting rid of stale or defective products. People were leery about the salesman trying to pitch a package of bulk items at a lower per unit cost because they associated it with poor quality.

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