The folks over at Marketo have put together this slide presentation detailing how to build a better inbound marketing machine, as well as, how to maintain that machine to maximize your overall return on investment.
Search Marketing Articles
It’s one thing to manage your time as an employed copywriter for an ad agency or corporation, but it’s a completely different beast altogether to manage your time as a freelance copywriter. That’s because a freelance copywriter generally works from home and has to balance their personal life with their professional one in a single envrionment and that's not generally a skill that you pick up working as an employee in an office.
Creative types, especially copywriters (and writers in general) are always looking for that special edge that will boost their creativity. A topic that comes up quite frequently is whether or not alcohol will improve creative writing. This topic isn't so far out there.
I deal with a lot of authors in my marketing consulting business and one of the most challenging concepts for them to grasp is the fact that their book is actually a front-end product that should be positioned primarily for customer acquisition rather than as a primary revenue source that’ll make them rich.
I just posted a new worksheet in the FREE stuff section of the ProfitFuzion.com site. Periodically, I'll post copywriting, marketing and business related worksheets and practical tools that you can use to help you with your business.
Title: Media Alert Planning Worksheet
Purpose: To plan out your media alert message for an upcoming event or press conference. Media alerts are typically used when requesting media coverage of a live event.
Thinking about doing a direct mail campaign? You might be asking yourself how you might be able to forecast the overall success rate of your campaign without waiting months for the mailing’s life cycle to end.
Just like in any advertisement or sales letter, the most important part of a press release is the headline. That's because the headline is what initially catches the eye while we're quickly scanning through a page and if that press release headline is interesting enough, it'll get us to read more of the story.
Are you sending query letter after query letter to newspaper and magazine editors with high hopes of getting some "ink" for your article only to get crickets responding to you? Trust me, as a former magazine editor, this is very normal so don't take it personally. The reality of it is that editors receive an overwhelming amount of pitches for feature articles every day and often the selection process for these features can be a bit, well, let’s just say…it's political.