I'm a voracious reader on everything to do with marketing, copywriting and business-building, so at the request of my viewers, I created Marketing Morsels so that you can read over all the interesting articles and content that I've come across over the last week. Marketing Morsels is published every Sunday. If you've got something to interesting to include in a future edition, please use the form at the bottom to send it over to me.
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I just posted a new worksheet in the FREE stuff section of the ProfitFuzion.com site. Periodically, I'll post marketing, copywriting and business-building worksheets and checklists that you can print and use. Feel free to share these with anyone that might find them useful.
One of the most difficult pieces of the marketing puzzle involves pricing strategy - the setting of retail and wholesale pricing structures for a product that will maximize both profits and sales.
When sending out a direct mail campaign, the most important measure of its success is its response rate...that’s the ratio of responses you get from a target group in proportion to the number of mailings that were sent out to that group.
A tactic that some direct response marketers use to boost response rates is what is known as a “grabber” item on their letter.
I just posted a new worksheet in the FREE stuff section of the ProfitFuzion.com site. Periodically, I'll post copywriting, marketing and business related worksheets and practical tools that you can use to help you with your business.
Each week, I dissect a real-life marketing piece to illustrate copywriting and design aspects that work and those that don't. My goal with these weekly posts are to help you learn from the mistakes of others so that you don't make them yourself, as well as learn the elements of masterful copywriting.