Search Marketing Articles

Thursday
Nov012012

Marketing Tactic #1: Customer Testimonials

This is a weekly feature of this blog that highlights a particular marketing tactic that can be implemented in your business.

Marketing tactic: Customer testimonials
Purpose: Endorsement / Trust marketing
Cost: None
Resources: Current & past customers
Difficulty: Easy

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Tuesday
Oct302012

How to Qualify a Prospect in 5 Easy Steps

In my previous article, I described the difference between suspects and prospects. Let's say that your marketing campaign went well and several of your suspects have identified themselves as prospects. A dangerous step in the selling process, and one that's a common mistake for sales professionals, business owners and their staff is treating all prospects the same. The truth is that just because a prospect responsed to a mailer or gave up their contact information doesn't necessarily mean that they want, need or can afford your product or service.

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Sunday
Oct282012

Marketing Morsels - Week Of October 28, 2012

Each week I share with you various marketing, copywriting and business-building "morsels" that I've read over the week on the web.

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Saturday
Oct272012

Copy Critique #1 - Space Ad

Each week, I dissect a real-life advertisement piece to illustrate copy and design aspects that work and that don't work in the real world. My goal with these weekly posts are to help you learn from others mistakes so that you don't make them yourself and also to benefit from great copy and design elements that are well done.

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Sunday
Oct212012

Marketing Morsels - Week Of October 21, 2012

Each week, I share with you various marketing, copywriting and business-related "morsels" that have caught my eye on the web.

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Wednesday
Oct172012

Publicity Versus Public Relations: What’s The Difference?

I know the terms publicity and public relations or PR are often used interchangeably, but they are, in my opinion, two very distinct and separate disciplines. As a small business owner, you should take this little “Hollywood” lesson to heart because leveraging the media to further brand your business in the eyes of the public should be part of your overall marketing plan.

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Monday
Oct152012

Marketing Morsels - Week of October 14, 2012

Each week, I share with you various marketing, copywriting and business-related "morsels" that have caught my eye.

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Sunday
Sep302012

Landing Pages Versus Squeeze Pages: What’s The Difference?  

There seems to be some confusion as to what landing pages and squeeze pages are by both clients and fellow professionals alike, so I wanted to take the time to clarify what they both are and the similarities and differences between them.

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Friday
Aug172012

Mobile Comparison Shopping Statistics

Mobile comparison shopping is quite simply the rising trend in consumer buying behavior where the consumer enters a retail store to physically examine a product and uses their mobile device to see which vendor (online or offline) best fits their needs. Here's what you need to know:

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Friday
Aug172012

Direct Mail Response Boosters

Are you getting the optimal response rates for your online or offline sales copy? Details as small as headline size can influence your response rate. Before you go and do your own expensive split testing, check out the response rates that we've compiled here.

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