Search Marketing Articles

Friday
Aug172012

Internet Marketing & Ecommerce Statistics

Here are some interesting facts and figures on internet marketing. This is a constantly evolving and growing document, so it's updated regularly; however, you should do your due diligence to verify information for accuracy since facts and figures for the internet and technology are always changing.

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Thursday
Aug162012

Social Media Statistics

Here are some interesting facts and figures on social media marketing. This is a constantly evolving and growing document, so it's updated regularly; however, you should do your due diligence to verify information for accuracy since facts and figures for the internet and technology are always changing.

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Tuesday
Aug142012

Fitness Industry Statistics

  • Personal training for older adults (baby boomers) is on the rise.
  • Functional fitness is on the rise, due in large part because of its usefulness with the baby boomers. They don't want bodybuilding routines. They want exercise programs that can keep them active and injury-free.

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Monday
May212012

How to Get Your First Client

When you’re just starting up your professional services business, probably the most pressing question that you’ll have is, “How am I going to get my first client?” There’s no exact science to answer this question because it depends on a variety of variables such as whether you’re offering a business-to-business service or if you’re business-to-consumer. It depends on how many prospects you already have in your database and what kind of budget you can afford.

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Sunday
May062012

How to Turn Your Service Into a Product

One of the biggest problems with selling services is that it’s intangible. Unlike a product that you can grab off the shelf, hold in your hands and examine; with a service, you can’t experience it at all with any of your five senses. Typically, all that the client leaves with after they pay a large deposit for your services is just a promise from you. That makes service purchasing risky for your client and it increases your sales resistance.

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Tuesday
Apr102012

Press Release Strategies for the 21st Century

In the old days, back when the power of information distribution was held by the elite few (newspapers, television and radio); it was the press release that was the weapon of choice for individuals and small businesses to possibly get a chance at some media coverage. It didn’t always happen, but if you wanted coverage, you had to write a press release and get it distributed to the right people.

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Friday
Mar302012

Evergreen Product Launches Versus Traditional Product Launches

Evergreen product launches like evergreen trees are perpetually self-renewingIn the old days when you came up with a new product, you would have to:

  • Set a product launch date
  • Hire a PR firm to gather media interest in the launch
  • Acquire distribution channels
  • Negotiate joint venture deals with other compatible businesses that maintained large customer databases
  • Assemble an army of affiliates and resellers and coordinate them on the launch date
  • Plan a large product launch event or party

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Wednesday
Mar282012

Upselling Versus Cross-Selling: What’s The Difference?

Upselling and cross-selling strategies both have the same goal – That of increase the average transaction amount per customer. Before the 1960s, upselling and cross-selling techniques were seen by the consumer as a trivial way of getting rid of stale or defective products. People were leery about the salesman trying to pitch a package of bulk items at a lower per unit cost because they associated it with poor quality.

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Sunday
Mar252012

Vertical Versus Horizontal Markets: What's the Difference?

Marketing Professionals use the terms vertical and horizontal markets quite frequently and I admit that I do as well, but we often forget that many entrepreneurs and small business owners will just stare at us with a blank face if we throw these marketing terms at them without defining and qualifying their important. I'll explain what both of these terms are in this post.

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Tuesday
Mar202012

How to Mine List-Building Gold Using Lead Boxes

If you are a service professional that targets a local market (i.e. personal trainer, massage therapist, nutritionist, etc.), then a great way to build your list is by implementing a network of lead boxes placed at strategic locations to collect your leads for you. If done right, a lead box marketing system can bring in $100,000 or more of business for you with very little expense or work on your part.

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