Search Marketing Articles

Thursday
Jan122012

Are you Scooping out Plain Vanilla Marketing?

There's nothing wrong with vanilla ice cream. In some cases, like when it's paired with warm apple pie, it can be a delicious experience. But when your marketing is like plain vanilla ice cream; then you have a problem on your hands. That's because plain vanilla marketing lacks uniqueness. It lacks any special flavors. It lacks any pretty colors. It's just plain boring and ordinary.

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Thursday
Jan122012

If You're Not Split Testing Then You're Guessing

Okay, so you've written what you think is good copy and you've launched your direct response campaign. You've even gotten a decent response. Now my question to you is how do you know if your copy is truly optimized or not? Even with a fantastic response rate, the reality is that you might be leaving a whole lot more response on the table unless you do what is called a split test. In other words, if you are not split testing, then you're guessing.

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Friday
Dec232011

Mind Matters: Scientific Tools for Business Success

The most common complaint that I hear as a success coach is that the self-improvement industry is filled with so much generalized, non-specific, non-practical, fluff material that’s rehashed variations of wishful thinking or “rah-rah” motivation with little real functional techniques for making the necessary changes in one’s life to produce the good that they desire for themselves. In response to that, I’ve designed this article to list the most practical and scientifically sound tools for your success that have benefited my own clients the most.

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Friday
Dec232011

Rewarding Yourself for Getting Things Done (and on Time)

Any job, task, project, or whatever you call your goal-oriented activities, needs to have a tangible reward to go along with it. Think of this as a carrot that’s held in front of a horse to make it move forward. Your rewards are the motivating force behind your goal-oriented activities and we’ll discuss some tips on creating a good reward system.

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