Thursday
Nov222012

Direct Mail Statistics

General Direct Mail Statistics

$46.9 billion: The expected amount of direct mail expenditures in 2012

Direct mail makes up 52% of the total US mail volume (DMA 2010 Statistical Fact Book)

The average household receives 24.7 pieces of mail in a week.

Consumer Mail Behavior

54% of mailed postcards are read by recipients (DMA Statistical Fact Book 2012)

98% of consumers bring in their mail the same day it's delivered. (USPS)

77% of consumers sort their mail the same day it's delivered (USPS)

85% of women between the ages of 25-44 read direct mail pieces.

Order of priority given to mail pieces by consumers:

  • 53% - From federal government
  • 51% - From merchants & retailers
  • 43% - From social, charitable or political senders
  • 33% - From financial services

Percentage of consumers that will respond to direct response mailings by type:

  • 16% - Merchants & retailers
  • 9% - Social, political or charitable senders
  • 6% - Service providers
  • 4% - Financial services

Demographic Statistics

22 to 24 year olds are the consumers most likely to respond to a mail piece (DMA Statistical Fact Book 2012)

5 million: Number of stay at home moms in the USA.

176,000: Number of stay-at-home dads in the USA (US Census, 2011)

Response Rate & Conversion

Direct mail has the highest rate of success in new customer acquisition at 34% compared with other marketing channels.

3.42% is the average direct mail response rate (DMA)

65% of people who receive direct mail have made a purchase (2012 Channel Preference Survey)

72% of adults have responded to a direct mail piece that offered a "buy one, get one free" offer.

63% of adults have responded to a direct mail piece that offered a percentage discount.

The average response rate for letter-sized envelopes is 3.42% for a house list.

The average response rate for letter-sized envelopes is 1.38 percent for a prospect list.

3.3 billion direct mail coupons were redeemed in 2010

Direct mail is three times more effective than email at garnering donations for non-profit organizations.

Contact your leads as soon as possible. Sales conversion rates are:

  • 391% when the lead is called within a minute of their inquiry;
  • 120% within two minutes;
  • 98% in under three minutes;
  • 62% in under 30 minutes
  • 36% in under an hour.

(source: leads360)

PrintView Printer Friendly Version

EmailEmail Article to Friend

« Marketing Morsels - Week of November 25, 2012 | Main | Monthly Marketing Action Plan Worksheet »