Marketing Morsels - Week Of October 21, 2012

Each week, I share with you various marketing, copywriting and business-related "morsels" that have caught my eye on the web.

Newsworthy Nuggets

NIKE SEVERS TIES WITH CYCLIST LANCE ARMSTRONG: The big buzz this week in the world of professional sports was Nike's termination of their advertising and promotion contracts with cyclist Lance Armstrong. Nike has a history of standing by many a professional athlete who have disgraced themselves in the eyes of the public, but in Lance's case, they decided to sever the ties. Find out why here.

64% OF SMARTPHONE RESTAURANT SEARCHES CONVERT WITHIN AN HOUR: According to a recent report released by Nielson, restaurant searches on smartphones lead the pack with an impressive 64% conversion rate. This makes sense when you think about it since you're typically out and about the town when hunger strikes so you're already in a buying mode, you just need to find a place where you can get what you want. Read the press release here.

Interesting Blog Posts

DIRECT MAIL WORKS WHERE DIGITAL MARKETING FAILS: Over at the Commcreative Blog, Jennifer Moretti writes about the shortcomings of digital marketing channels when trying to reach C-level prospects and how good old snail mail can be a better marketing investment. Read her post here.

THE DYSFUNCTIONAL GUIDE TO BLOGGING (AND BUSINESS) SUCCESS: Over at Copyblogger, you can read a very good post on what makes and breaks a blog. There's a ton of great take-aways in this lengthy post written by Demian Farnworth. Read this post here.

Ooops...Did I Miss Something?

Yup, I know I did. But that's where you come in! If you have something newsworthy (think hard about that word) that fits into marketing, copywriting, sales and business in general, then send over the link and short description of what it is and I might include it in the next Marketing Morsels post. You can contact me here.


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