Friday
Aug172012

Mobile Comparison Shopping Statistics

Mobile comparison shopping is quite simply the rising trend in consumer buying behavior where the consumer enters a retail store to physically examine a product and uses their mobile device to see which vendor (online or offline) best fits their needs. Here's what you need to know:

General Comparison Shopping Statistics

73% of consumers have used their mobile phone in a store Tweet This!

64% of smart phone owners use their smart phones to shop online. Tweet This!

29% of consumers who research a product on their mobile phone while in a retail store decide to purchase that product online. Tweet This!

55% of mobile comparison shoppers are male. Tweet This!

Mobile commerce sales will reach $23.8 billion in 2015. Tweet This!

In 2012, 75% of the items offered on Best Buy were cheaper on Amazon by an average of 17%. (PandoDaily)

Comparison Shopping by Age

  • 51% of mobile comparison shoppers are between 18-39. Tweet This!
  • 12% of mobile comparison shoppers are between 40-49. Tweet This!
  • 6% of mobile comparison shoppers are between 50-59. Tweet This!
  • 2% of mobile comparison shoppers are 60+. Tweet This!

Comparison Shopping by Product Groups

  • Electronics: 58% of smartphone owners use brick-and-mortar retail stores as "showrooms" before purchasing electronics.
  • Shoes: 41% of smartphone owners use brick-and-mortar retail stores as "showrooms" before purchasing shoes.
  • Apparel: 39% of smartphone owners use brick-and-mortar retail stores as "showrooms" before purchasing apparel.
  • Appliances: 23% of smartphone owners use brick-and-mortar retail stores as "showrooms" before purchasing appliances.
  • Sporting gear: 22% of smartphone owners use brick-and-mortar retail stores as "showrooms" before purchasing sporting gear.
  • Home and garden: 19% of smartphone owners use brick-and-mortar retail stores as "showrooms" before purchasing home and garden products.

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